What behavioral beliefs could robot-served hotels focus on to attract potential consumers?
Year of publication: |
2024
|
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Authors: | Zubizarreta-Barrenetxea, Leire ; Barrutia, José M. ; Marcos, Aitor |
Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 30.2024, 4, p. 759-781
|
Subject: | Service robots | behavioral beliefs | presence versus absence of humans | buying intention | attitude toward robots | Konsumentenverhalten | Consumer behaviour | Roboter | Robot | Hotellerie | Hotel industry | Meinung | Opinion |
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