What content and context factors lead to selection of a video clip? : the heuristic route perspective
Sang-Hyeak Yoon, Hee-Woong Kim
| Year of publication: |
2019
|
|---|---|
| Authors: | Yoon, Sang-Hyeak ; Kim, Hee-Woong |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 19.2019, 3, p. 603-627
|
| Subject: | Mobile context | Video clip | Sentiment analysis | Heuristic route | Order effect | Bandwagon effect | Machine learning | Text mining | Heuristik | Heuristics | Künstliche Intelligenz | Artificial intelligence | Tourenplanung | Vehicle routing problem | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-019-09355-6 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012099776