What do Indian customers want in a cell phone? : strategies for network providers and handset manufacturers
Chaitanya Vyas
Year of publication: |
2013
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Authors: | Vyas, Chaitanya |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 7.2013, 3, p. 384-398
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Subject: | cell phone features | mobile handsets | network providers | mobile service providers | culture | India | Indien | Mobiltelefon | Mobile phone | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry | Konsumentenverhalten | Consumer behaviour | Unternehmensnetzwerk | Business network |
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