What Do You Want Your Brand To Be When It Grows Up: Big and Strong?
| Year of publication: |
1997
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|---|---|
| Authors: | Farr, Andy ; Hollis, Nigel |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 37.1997, 6, p. 23-36
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