Understanding, Measuring, and Using Brand Equity
| Year of publication: |
1996
|
|---|---|
| Authors: | Dyson, Paul ; Farr, Andy ; Hollis, Nigel |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 36.1996, 6, p. 9-21
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