What drives customers towards mobile shopping? : an integrative technology continuance theory perspective
Nikunj Kumar Jain, Dimple Kaul, and Priyavrat Sanyal
| Year of publication: |
2022
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|---|---|
| Authors: | Jain, Nikunj Kumar ; Kaul, Dimple ; Sanyal, Priyavrat |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 5, p. 922-943
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| Subject: | Continuance intention | Innovativeness | Mobile shopping | Service quality | Shopping satisfaction | Technology adoption model | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Mobile Business | Mobile business | Mobilkommunikation | Mobile communications | Innovationsdiffusion | Innovation diffusion | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-02-2021-0133 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013390851