What drives customers towards mobile shopping? : an integrative technology continuance theory perspective

Nikunj Kumar Jain, Dimple Kaul, and Priyavrat Sanyal

Year of publication:	2022
Authors:	Jain, Nikunj Kumar ; Kaul, Dimple ; Sanyal, Priyavrat
Subject:	Continuance intention \| Innovativeness \| Mobile shopping \| Service quality \| Shopping satisfaction \| Technology adoption model \| Innovationsakzeptanz \| Innovation adoption \| Konsumentenverhalten \| Consumer behaviour \| Online-Handel \| Online retailing \| Dienstleistungsqualität \| Kundenzufriedenheit \| Customer satisfaction \| Mobile Business \| Mobile business \| Mobilkommunikation \| Mobile communications \| Innovationsdiffusion \| Innovation diffusion \| Beziehungsmarketing \| Relationship marketing

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/APJML-02-2021-0133 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10013390851