What drives viewers' engagement in travel live streaming : a mixed-methods study from perceived value perspective
Yuangao Chen, Liyan Tao, Shuang Zheng, Shuiqing Yang and Fujun Li
| Year of publication: |
2025
|
|---|---|
| Authors: | Chen, Yuangao ; Tao, Liyan ; Zheng, Shuang ; Yang, Shuiqing ; Li, Fujun |
| Subject: | Engagement | Mixed-methods | Perceived value theory | Stimulus-organism-response (S-O-R) model | Travel live streaming (TLS) |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-01-2024-0115 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015210191