What executives can learn from U2 : an exploratory study
Year of publication: |
2010
|
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Authors: | Petit, Francis |
Published in: |
Review of business & finance case studies : RBFCS. - Hilo, Hawaii : IBFR, ISSN 2150-3338, ZDB-ID 2587538-3. - Vol. 1.2010, 1, p. 37-43
|
Subject: | U2 | Management | Markenführung | Brand management | Erfolgsfaktor | Success factor | Künstler | Artists | USA | United States |
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