What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density

Felipe Thomaz & Vanitha Swaminathan

Year of publication:	2015
Authors:	Thomaz, Felipe ; Swaminathan, Vanitha
Published in:	Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 79.2015, 5, p. 63-79
Subject:	marketing \| firm risk \| strategic alliances \| networks \| hierarchical models \| Strategische Allianz \| Strategic alliance \| Unternehmensnetzwerk \| Business network \| Risikomanagement \| Risk management \| Marketingmanagement \| Marketing management

Check Google Scholar |

More access options

In libraries world-wide (WorldCat)

In German libraries (KVK)

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10011372421

A service of the