What happens when satisfied customers need variety? : effects of purchase decision involvement and product category on Chinese consumers' brand-switching behavior
Hui Sang, Fei Xue, and Jinling Zhao
| Year of publication: |
May-June 2018
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|---|---|
| Authors: | Sang, Hui ; Xue, Fei ; Zhao, Jinling |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 30.2018, 3, p. 148-157
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| Subject: | Customer satisfaction | need for variety | purchase decision involvement | brand-switching behavior | hedonic product features | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Kaufentscheidung | Purchase decision | China | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/08961530.2018.1423662 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917532