What have they heard? : pre-visit image of Sri Lanka as a tourist destination
Year of publication: |
2019
|
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Authors: | Siriwardana, Sajith ; Chaminda, J. W. Dushan ; Rathnayake, Dilan T. |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 26.2019, 2, p. 181-205
|
Subject: | Destination Image | Post-Conflict Recovery | Pre-Visit Image | Sri Lanka | Word-of-Mouth Communication | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Virales Marketing | Viral marketing |
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