What's important for relationship management? : the mediating roles of relational trust and satisfaction for loyalty of cooperative banks' customers
Year of publication: |
2021
|
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Authors: | Damberg, Svenja ; Schwaiger, Manfred ; Ringle, Christian M. |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 10.2022, 1, p. 3-18
|
Subject: | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenzufriedenheit | Customer satisfaction | Genossenschaftsbank | Cooperative bank | Lieferantenmanagement | Supplier relationship management |
Extent: | Diagramme |
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Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Sonstige Körperschaft: Technische Universität Hamburg Sonstige Körperschaft: Technische Universität Hamburg, Institute of Human Resource Management and Organizations |
Other identifiers: | 10.15480/882.4072 [DOI] 10.1057/s41270-021-00147-2 [DOI] hdl:11420/11388 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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