What is augmented reality marketing? : its definition, complexity, and future
Philipp A. Rauschnabel, Barry J. Babin, M. Claudia tom Dieck, Nina Krey, Timothy Jung
| Year of publication: |
2022
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|---|---|
| Authors: | Rauschnabel, Philipp A. ; Babin, Barry J. ; Dieck, M. Claudia tom ; Krey, Nina ; Jung, Timothy |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 142.2022, p. 1140-1150
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| Subject: | AR Marketing | Augmented Reality | Augmented Reality Marketing | Definition | Framework | Metaverse | Special issue |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2021.12.084 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013169507