What is the hype about hyper-personalisation? : a three-dimensional view to implementation
Mirella Reznic
| Year of publication: |
2023
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|---|---|
| Authors: | Reznic, Mirella |
| Published in: |
Journal of digital banking. - London : Henry Stewart Publications, ISSN 2397-060X, ZDB-ID 2886351-3. - Vol. 8.2023, 2, p. 159-167
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| Subject: | artificial intelligence | customer experience | customer journey | humanistic AI | hyper-personalisation | machine learning | predictive analytics | Künstliche Intelligenz | Artificial intelligence | Beziehungsmarketing | Relationship marketing | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014440928