What kind of donor are you? Uncovering complexity in donor identity
| Year of publication: |
2020
|
|---|---|
| Authors: | Bove, Liliana ; Chmielewski, Danielle A. ; Neville, Benjamin A. ; Lei, Jing ; Nagpal, Anish |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2020, 1 (29.09.), p. 70-85
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21410 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012407456