What makes a helpful online review? : a meta-analysis of review characteristics
Yani Wang, Jun Wang, Tang Yao
| Year of publication: |
2019
|
|---|---|
| Authors: | Wang, Yani ; Wang, Jun ; Yao, Tang |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 19.2019, 2, p. 257-284
|
| Subject: | Customer reviews | Online review helpfulness | Review depth | Review extremity | Timeliness | Meta-analysis | Meta-Analyse | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Bibliometrie | Bibliometrics | Personalisierung | Personalization | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-018-9310-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012099741