What makes a self-deprecating advertisement more persuasive? : the role of self-uncertainty
Cong Liu and Jiahui Gao
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Cong ; Gao, Jiahui |
| Subject: | Advertising | Self-deprecating | Self-uncertainty | Self-verification | Werbung | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-06-2022-0514 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486669