What makes an effective CSR program? : an analysis of the constructs of a cause-related participant sport sponsorship event
Minjung Sung (Department of Advertising and Public Relations, Chung-Ang University, Seoul, South Korea) and Woo-Young Lee (Department of Nurition and Kinesiology, University of Central Missouri, Warrensburg, Missouri, USA)
| Year of publication: |
2016
|
|---|---|
| Authors: | Sung, Minjung ; Yi, U-yŏng |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 1464-6668, ZDB-ID 2013659-6. - Vol. 17.2016, 1, p. 56-77
|
| Subject: | Breast cancer | Sponsorship | Purchase intention | Corporate social responsibility (CSR) | Corporate image | Sport event | Corporate Social Responsibility | Corporate social responsibility | Sponsoring | Sportveranstaltung | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Krebskrankheit | Cancer | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-02-2016-004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011557413