What makes customers "click"? : an analysis of hotel list content using deep learning
Xiaowei Xu, Yi Luo
| Year of publication: |
2023
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|---|---|
| Authors: | Xu, Xiaowei ; Luo, Yi |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 114.2023, p. 1-12
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| Subject: | Click-through behavior | Cover photograph | Hotel badge | Information search | Online travel agent | Search listings | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
| Description of contents: | Description [doi.org] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Corrigendum enthalten in: Volume 115, October 2023, Artikelnummer 103609 |
| Other identifiers: | 10.1016/j.ijhm.2023.103581 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014440020