What makes things cool? : how autonomy influences perceived coolness
Year of publication: |
2014
|
---|---|
Authors: | Warren, Caleb ; Campbell, Margaret C. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 2, p. 543-563
|
Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Autonomie | Autonomy | Soziale Norm | Social norm |
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