What motivates users' viewing and purchasing behavior motivations in live streaming : a stream-streamer-viewer perspective
Shiyong Zheng, Jiada Chen, Junyun Liao, Hsin-Li Hu
| Year of publication: |
2023
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|---|---|
| Authors: | Zheng, Shiyong ; Chen, Jiada ; Liao, Junyun ; Hu, Hsin-Li |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 72.2023, p. 1-10
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| Subject: | Live streaming | Flow theory | Social presence | Interactivity | Optimal stimulation level | Motivation | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.103240 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014251995