What prompts consumers to purchase online? : a machine learning approach
Shrawan Kumar Trivedi, Pradipta Patra, Praveen Ranjan Srivastava, Justin Zuopeng Zhang, Leven J. Zheng
| Year of publication: |
2024
|
|---|---|
| Authors: | Trivedi, Shrawan Kumar ; Patra, Pradipta ; Srivastava, Praveen Ranjan ; Zhang, Zuopeng ; Zheng, Leven Jianwen |
| Published in: |
Electronic commerce research. - Dordrecht : Springer Science Business Media B.V., ISSN 1572-9362, ZDB-ID 2038488-9. - Vol. 24.2024, 4, p. 2953-2989
|
| Subject: | Artificial intelligence | Consumer | E-commerce | Feature selection | Machine learning | Purchase intention | Künstliche Intelligenz | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09624-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015196555