What's in a message? : the longitudinal influence of a supportive versus combative orientation on the performance of nonprofits
Keith A. Botner, Arul Mishra, and Himanshu Mishra
| Year of publication: |
2015
|
|---|---|
| Authors: | Botner, Keith A. ; Mishra, Arul ; Mishra, Himanshu |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 52.2015, 1, p. 39-55
|
| Subject: | promotion orientation | prevention orientation | charitable giving | regulatory focus theory | longitudinal analysis | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management | Fundraising | Längsschnittanalyse | Longitudinal analysis | Unternehmenserfolg | Firm performance |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010526409