What's in a name? : an analysis of the strategic behavior of family firms
Saim Kashmiri; Vijay Mahajan
| Year of publication: |
2010
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|---|---|
| Authors: | Kashmiri, Saim ; Mahajan, Vijay |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 27.2010, 3, p. 271-280
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| Subject: | Familienunternehmen | Family business | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Unternehmenserfolg | Firm performance | USA | United States |