What's in a name? : measuring prominence and its impact on organic traffic from search engines
Michael R. Baye, Babur De los Santos, Matthijs R. Wildenbeest
| Year of publication: |
March 2016
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|---|---|
| Authors: | Baye, Michael R. ; De los Santos, Babur ; Wildenbeest, Matthijs R. |
| Published in: |
Information economics and policy : IEP. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6245, ZDB-ID 877702-0. - Vol. 34.2016, p. 44-57
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| Subject: | Product search | Position | Internet | Search engines | Prominence | Suchmaschine | Search engine | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.infoecopol.2016.01.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011614233