What’s in a name? What leads a firm to change its name and what the new name foreshadows

The choice of equity-selling mechanisms

Wu, Yi Lin, (2004)

Brand reputation and the cost of capital : evidence of adopting a brand name as the corporate name

Wu, Yi Lin, (2011)

What’s in a name? : what leads a firm to change its name and what the new name foreshadows

Wu, Yi Lin, (2010)