What service transition? : rethinking established assumptions about manufacturers' service-led growth strategies
Christian Kowalkowski; Charlotta Windahl; Daniel Kindström; Heiko Gebauer
| Year of publication: |
2015
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|---|---|
| Authors: | Kowalkowski, Christian ; Windahl, Charlotta ; Kindström, Daniel ; Gebauer, Heiko |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 45.2015, p. 59-69
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| Subject: | Service transition | Solutions | Manufacturing companies | Service strategy | Problematization methodology | Industrie | Manufacturing industries | Dienstleistungssektor | Service industry | Leistungsbündel | Bundling strategy | Wettbewerbsstrategie | Competitive strategy | Unternehmensdienstleistung | Business services | Dienstleistungsmanagement | Service management |