What signals are you sending? : how website quality influences perceptions of product quality and purchase intentions
Year of publication: |
2011
|
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Authors: | Wells, John D. ; Valacich, Joseph S. ; Hess, Traci J. |
Published in: |
Management information systems : mis quarterly. - Minneapolis, MN : Carlson School of Management, University of Minnesota, ISSN 0276-7783, ZDB-ID 405089-7. - Vol. 35.2011, 2, p. 373-396
|
Subject: | Online-Handel | Online retailing | Website | Konsumentenverhalten | Consumer behaviour | Produktqualität | Product quality | Signalling |
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