What social media marketing content is best to engage consumers? : a content analysis of Facebook brand pages
Chedia Dhaoui
| Year of publication: |
2015
|
|---|---|
| Authors: | Dhaoui, Chedia |
| Published in: |
Computer-mediated marketing strategies : social media and online brand communities. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-6598-9. - 2015, p. 134-156
|
| Subject: | Social Web | Social web | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Inhaltsanalyse | Content analysis | Website | Online-Marketing | Internet marketing |