What to expect after the honeymoon : testing a lifecycle theory of franchise relationships
Markus Blut; Christof Backhaus; Tobias Heussler; David M. Woisetschläger; Heiner Evanschitzky ...
| Year of publication: |
2011
|
|---|---|
| Authors: | Blut, Markus ; Backhaus, Christof ; Heußler, Tobias ; Woisetschläger, David ; Evanschitzky, Heiner |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 87.2011, 3, p. 306-319
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| Subject: | Franchising | Lieferantenmanagement | Supplier relationship management | Lebenszyklus | Life cycle |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380015