What to Say When: Influencing Consumer Choice by Delaying the Presentation of Favorable Information
| Year of publication: |
2012
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|---|---|
| Authors: | Ge, Xin ; Häubl, Gerald ; Elrod, Terry |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Chicago, Ill : Univ. of Chicago Press, ISSN 0093-5301, ZDB-ID 1886861. - Vol. 38.2012, 6, p. 1004-1022
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