What will be the areas of competition between NB and PL in the Metaverse?

Marcello Sansone, Annarita Colamatteo, Maria Anna Pagnanelli, and Maria D'Agostini

Year of publication:	2024
Authors:	Sansone, Marcello ; Colamatteo, Annarita ; Pagnanelli, Maria Anna
Published in:	Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024. - Cham : Springer Nature Switzerland, ISBN 978-3-031-69192-8. - 2024, p. 114-121
Subject:	competition \| Metaverse \| national brand \| private label \| retailing \| Wettbewerb \| Competition \| Handelsmarke \| Store brand \| Einzelhandel \| Retail trade \| Markenartikel \| Brand \| Markenführung \| Brand management

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