What works best when combining television sets, PCs, tablets, or mobile phones? : how synergies across devices result from cross-device effects and cross-format synergies

Duane Varan; Jamie Murphy; Charles F. Hofacker; Jennifer A. Robinson; Robert F. Potter ...

Year of publication:	2013
Authors:	Varan, Duane ; Murphy, Jamie ; Hofacker, Charles F. ; Robinson, Jennifer A. ; Potter, Robert F.
Published in:	Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 2, p. 212-220
Subject:	Mediamix-Strategie \| Media mix \| Werbewirkung \| Advertising effects \| Synergie \| Synergy

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