When ads work : new proof that advertising triggers sales
John Philip Jones
| Year of publication: |
2007 ; 2nd ed.
|
|---|---|
| Authors: | Jones, John Philip |
| Publisher: |
Armonk, N.Y. [u.a.] : M.E. Sharpe |
| Subject: | Werbeerfolg | Anzeigenwerbung | Fallstudiensammlung | Advertising | Case studies | Sales promotion |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 209 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliographie |
| Language: | English |
| ISBN: | 0-7656-1738-2 ; 978-0-7656-1738-5 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004873793