When and how consumers are willing to exchange data with retailers : an exploratory segmentation

Jason I. Pallant, Jessica L. Pallant, Sean J. Sands, Carla R. Ferraro, Eslam Afifi

Year of publication:	2022
Authors:	Pallant, Jason I. ; Pallant, Jessica L. ; Sands, Sean J. ; Ferraro, Carla R. ; Afifi, Eslam
Published in:	Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 64.2022, p. 1-12
Subject:	Consumer data \| Data exchange \| Data privacy \| Personalization \| Privacy calculus \| Datenschutz \| Data protection \| Konsumentenverhalten \| Consumer behaviour \| Einzelhandel \| Retail trade

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