When and why do cuteness cues intensify the power of message framing in promoting pro-environmental behaviors?
Miki I. T. Lei, Huiling Huang, Fiona X. Yang
| Year of publication: |
2024
|
|---|---|
| Authors: | Lei, Miki I. T. ; Huang, Huiling ; Yang, Fiona X. |
| Subject: | Cuteness cues | Experimental design | Feeling right | Message framing | Pro-environmental behaviors | Konsumentenverhalten | Consumer behaviour | Experiment | Prospect Theory | Prospect theory | Umweltbewusstsein | Environmental consciousness | Werbewirkung | Advertising effects | Emotion | Verhaltensökonomik | Behavioral economics | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338240