When and why do cuteness cues intensify the power of message framing in promoting pro-environmental behaviors?
Miki I. T. Lei, Huiling Huang, Fiona X. Yang
| Year of publication: |
2024
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| Authors: | Lei, Miki I. T. ; Huang, Huiling ; Yang, Fiona X. |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 123.2024, Art.-No. 103894, p. 1-13
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| Subject: | Cuteness cues | Experimental design | Feeling right | Message framing | Pro-environmental behaviors | Konsumentenverhalten | Consumer behaviour | Experiment | Prospect Theory | Prospect theory | Umweltbewusstsein | Environmental consciousness | Werbewirkung | Advertising effects | Emotion | Verhaltensökonomik | Behavioral economics | Verkaufsförderung | Sales promotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2024.103894 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015338240