When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Heewon Kim, YooHee Hwang, Jaehee Gim, Yuqiao Cheng
| Year of publication: |
2024
|
|---|---|
| Authors: | Kim, Heewon ; Hwang, Yoo Hee ; Gim, Jaehee ; Cheng, Yuqiao |
| Subject: | Advertising trustworthiness | Brand level | Color saturation | Resource scarcity | Werbewirkung | Advertising effects | Hotellerie | Hotel industry | Markenführung | Brand management | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenartikel | Brand | Werbepsychologie | Psychology of advertising | Ressourcenökonomik | Resource economics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2023.103617 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014457796