When comparative ads are more effective: Fit with audience’s regulatory mode
| Year of publication: |
2013
|
|---|---|
| Authors: | Pierro, Antonio ; Giacomantonio, Mauro ; Pica, Gennaro ; Mannetti, Lucia ; Kruglanski, Arie W. ; Tory Higgins, E. |
| Published in: |
Journal of economic psychology : research in economic psychology and behavioral economics. - Amsterdam [u.a.] : Elsevier, ISSN 0167-4870, ZDB-ID 8651814. - Vol. 38.2013, p. 90-103
|