When do changes in consumer preferences make forecasts from choice-based conjoint models unreliable?
Sheik Meeran, Semco Jahanbin, Paul Goodwin, Joao Quariguasi Frota Neto
| Year of publication: |
16 April 2017
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| Authors: | Meeran, Sheik ; Jahanbin, Semco ; Goodwin, Paul ; Frota Neto, Joao Quariguasi |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 258.2017, 2 (16.4.), p. 512-524
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| Subject: | Forecasting | New product forecasting | Choice based conjoint | Attribute coefficient change | Longitudinal study | Conjoint-Analyse | Conjoint analysis | Prognoseverfahren | Forecasting model | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Prognose | Forecast | Marktforschung | Market research |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2016.08.047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011644147