When does retargeting work? : timing information specificity
Year of publication: |
2011
|
---|---|
Authors: | Lambrecht, Anja ; Tucker, Catherine |
Published in: |
MSI reports : working paper series. - Cambridge, Mass., ISSN 1545-505X, ZDB-ID 2127174-4. - 2011, 2, p. 3-42
|
Subject: | Online-Marketing | Internet marketing | Personalisierung | Personalization |
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