When good cheer goes unrequited : how emotional receptivity affects evaluation of expressed emotion
Yih Hwai Lee and Elison Ai Ching Lim
| Year of publication: |
2010
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|---|---|
| Authors: | Lee, Yih Hwai ; Lim, Elison Ai Ching |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 6, p. 1151-1161
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| Subject: | Emotion | Beziehungsmarketing | Relationship marketing | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008796500