When implicit promises override explicit promises : the effectiveness of guarantees and diagnostic kits in improving product evaluations
Yael Steinhart
| Year of publication: |
2012
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|---|---|
| Authors: | Steinhart, Yael |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 11/12, p. 1708-1725
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| Subject: | Produktqualität | Product quality | Markenimage | Brand image | Produktinformation | Product information | Garantie | Warranty | Signalling | Israel |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009678026