When indulgence meets self-discipline : exploring the effect of vice-virtue bundle's contagion potential on food purchase intention
Zihao Wu, Ji Wen, Chuming Hu, Zan Huang, Yan Huang, Hanhan Wang
| Year of publication: |
2025
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|---|---|
| Authors: | Wen, Ji ; Hu, Chuming ; Huang, Zan ; Wang, Hanhan |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier Science, ISSN 0278-4319, ZDB-ID 2027743-X. - Vol. 131.2025, Art.-No. 104303, p. 1-11
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| Subject: | Contagion | Food purchase intention | Perceived entitativity | Vice | Virtue | Konsumentenverhalten | Consumer behaviour | Lebensmittel | Food | Lebensmittelkonsum | Food consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2025.104303 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015434815