When More Information Means Less Consumer Acceptance of Innovative Food Technologies

Many technological food innovations that offer desirable added value tend to be rejected by consumers. This study investigates explicit and implicit consumer acceptance and the role that information about innovative food products plays in consumer decision making. The results show that both explicit and implicit processes influence consumer acceptance.

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Year of publication:	2021
Authors:	Walten, Levke ; Wiedmann, Klaus-Peter ; Schmidt, Steffen
Published in:	Marketing Review St.Gallen. - ISSN 1865-7516. - Vol. 38.2021, 3, p. 14-22
Publisher:	St.Gallen : Thexis Verlag

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Type of publication:	Article
Type of publication (narrower categories):	Article
Language:	English
Other identifiers:	hdl:10419/276139 [Handle] RePEc:zbw:hsgmrs:276139 [RePEc]
Source:	EconStor

Persistent link: https://www.econbiz.de/10014337624