When not to accentuate the positive: Re-examining valence effects in attribute framing
| Year of publication: |
2014
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|---|---|
| Authors: | Freling, Traci H. ; Vincent, Leslie H. ; Henard, David H. |
| Published in: |
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology. - Amsterdam [u.a.] : Elsevier, ISSN 0749-5978, ZDB-ID 629198-3. - Vol. 124.2014, 2, p. 95-109
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| Subject: | Message framing | Framing effects | Construal level theory | Meta-analysis | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Meta-Analyse | Experiment |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010402089