When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Rebecca Mardon, Hayley Cocker and Kate Daunt
| Year of publication: |
2023
|
|---|---|
| Authors: | Mardon, Rebecca ; Cocker, Hayley ; Daunt, Kate L. |
| Subject: | anti-fan communities | anti-fandom | influencer marketing | intimacy | parasocial relationships | Social media influencers | Social Web | Social web | Influencer | Beziehungsmarketing | Relationship marketing | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
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