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When salespeople lose face : differential coping responses to customer-versus manager-evoked shame

W. J. M. I. Verbeke; R. Pieters; M. Zeelenberg
Year of publication:
1999
Authors: Verbeke, Willem J. M. I. ; Pieters, Rik ; Zeelenberg, Marcel
Publisher: Rotterdam
Subject: Beziehungsmarketing | Relationship marketing | Verkaufspersonal | Salespeople | Theorie | Theory | Kundenorientierung | Verkäufer
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