When satisfied consumers do not return : variety seeking's effect on short- and long-term intentions
Isabel Sánchez-García; Rik Pieters and Marcel Zeelenberg; Enrique Bigné
| Year of publication: |
2012
|
|---|---|
| Authors: | Sánchez, Isabel ; Pieters, Rik ; Zeelenberg, Marcel ; Bigné Alcañiz, J. Enrique |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 29.2012, 1, p. 15-24
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Spanien | Spain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009501839