When transparency pays off : enticing sceptical consumers with two-sided advertising
José Mauro da Costa Hernandez, Murilo Carrazedo Marques da Costa Filho, Maria Paula Veronezi Strano
| Year of publication: |
2023
|
|---|---|
| Authors: | Hernandez, José Mauro da Costa ; Costa Filho, Murilo Carrazedo ; Strano, Maria Paula Veronezi |
| Subject: | advertising credibility | advertising skepticism | messages | persuasion | persuasion knowledge | two-sided | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12841 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014248867