When virtual others are with me : exploring the influence of social presence in virtual reality wine tourism experiences
Demi Shenrui Deng, Soobin Seo, Robert James Harrington, and David Martin
| Year of publication: |
2024
|
|---|---|
| Authors: | Deng, Demi ; Seo, Soobin ; Harrington, Robert James ; Martin, David |
| Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 36.2024, 4, p. 548-571
|
| Subject: | Drinking intent | Marketing | Mental imagery | Social presence | Virtual reality | Virtuelle Realität | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Tourismus | Tourism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-04-2024-0019 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015326978